Molly-Mae Hague 'signs seven figure deal' with brand ahead of reality show return

Reality TV star has reportedly landed a seven-figure deal with a brand. The news this week comes just days ahead of the former finalist releasing the second part of her Molly-Mae: Behind It All.

Molly-Mae, 25, is said to have extended her partnership with Beauty Works after signing a "huge new contract". She was named an ambassador for the haircare brand in 2019 and has continued to work with the company in the years since then, including having released her own range of products. According to , she's now signed a new contract with Beauty Works as she continues to grow her "huge fortune".

A source told the outlet that it's a "sentimental" partnership, with the brand having been one of the first to collaborate with Molly-Mae after she appeared on Love Island in 2019.

The source said: "Molly's signed a huge new contract with Beautyworks and will be launching things throughout 2025. They were one of her first brand partnerships so it's really sentimental for her. She loves the owners, Penny and Martin, and they’re good friends of Molly's now."

Molly-Mae has released several products through the brand, including her own line of hair extensions. She announced two new shades for her range in a post on last week, in which she reflected on the brand partnership.

Alongside a photo of herself, she wrote: "The secret behind the blonde ... finally I can say that 'Glacier Blonde' & 'Swiss Blonde' by me are now LIVE!!!" She then tagged Beauty Works' account before continuing the caption.

She added: "I can't believe I now have THREE hair shades of my own." Beside a crying emoji, Molly-Mae concluded by writing in the message to her followers: "Shop the Molly-Mae Blonde Collection online now [heart emoji] ad."

The reports that Molly-Mae has extended her partnership with Beauty Works comes ahead of the content creator releasing the second part of her docuseries. Behind It All debuted with its first three episodes in January.

The remaining three episodes will be released on May 9. Ahead of their release next Friday, the streaming platform for the second part of the series, which promises to take viewers "beyond the headlines".

The trailer was shared by Molly-Mae, whose relationship with is discussed on the show, on social media. She teased in the caption on Instagram: "We're back ... May 9th."

Molly-Mae confirmed the release date for the remaining three episodes in a post last month. She also announced in the same post that filming had concluded on the first season of the show, which had launched on January 17.

Alongside a photo of her taken during production, she wrote at the time: "Season 1 WRAPPED!!! See you on May 9th for our next three episodes of Molly-Mae: Behind It All." She tagged Prime Video and also posted a white heart emoji.

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