What to Do If a Shopkeeper Doesn't Pass on GST Rate Cut Benefit?

Starting September 22, 2025, India’s GST structure has undergone a major change. Now, only two GST slabs remain – 5% and 18%. This means several essential items and consumer products have become cheaper. From milk, paneer, ghee, soap, and shampoo to air conditioners and cars, many goods will now cost less.

But what if your shopkeeper refuses to pass on the GST rate cut benefit? Let’s understand your rights and the steps you can take.

MRP vs. New GST Rate

Even if an old stock packet shows a higher MRP, retailers are legally bound to sell it at the revised lower price based on new GST rates.

• In the case of medicines, manufacturers must update their price lists and share them with both the government and retailers.

• This ensures that consumers get the benefit of reduced prices, even if the packaging is old.

Action Against Shopkeepers Who Don’t Pass on GST Benefits

If a retailer denies you the GST benefit:

• They can face hefty fines or even imprisonment under consumer protection and GST laws.

• You have the right to lodge an official complaint against them.

Where to File a Complaint?

If you don’t get the GST rate cut benefit, you can complain through the following channels:

National Consumer Helpline: Call 1800-11-4000

CBIC GST Helpline: Call 1800-1200-232

National Anti-Profiteering Authority (NAA): File a complaint on the official website

👉 While filing a complaint, keep these details handy:

• Copy of the bill/invoice

• Shopkeeper’s name and address

• Product details

Key Takeaway

With the new GST system, the government’s goal is to make everyday essentials and big-ticket items more affordable. As a consumer, you have the right to benefit from tax reductions. If a retailer refuses to pass on these benefits, don’t hesitate to raise a complaint—the law is on your side.